Food Chopper
Partner
OXO
Role
Industrial Designer - Sam Fear
Engineer - Dzmitry Varhan
Challenge
Redesign the OXO Chopper to be more intuitive and more functional. Users of the existing chopper have expressed frustrations with the assembly, disassembly, and cleaning of the product. Without changing the primary mechanical design we had to find ways to communicate function more clearly with the user.
Result
The new OXO Chopper. This design features a new ergonomic form to improve stability and handling, an increased capacity, a sharper blade for improved performance, and clear instructional icons.